Marketing Projects
When the evaluation of data is completed the score results can be directly converted into
marketing projects for each customer. In the case of customer retention, for example, those
customers of a bank most likely to get out can be graded according to their importance for the
bank. They can then be directly contacted via the telephone.
In the case of response optimisation you can launch a well-aimed scattering of advertising
material of different costs in the respective scoring groups. Our Analysing Software Score™ 4.0 facilitates very exact prognoses
of sales figures of the respective customer groups. It is not unrealistic to divide the total
number of customers into twenty individual groups or more with Score™ 4.0 in order to allow
for an extremely diversified dealing with the individual groups.
click to proceed to Evaluation...
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