Software
It is our software which accounts for our success: it is developed solely by ourselves, using the latest
tools and complying with the latest developing standards. If you wish, we can develop special applications for
your needs. As a rule, however, our programmes cover all customer wishes.
In the area of data mining and data base marketing we make use of our software package Score™ 7.0. It facilitates a quick and extensive analysis of large amounts of
customer data and answers all requirements for high quality scoring analyses. It is currently being used as a
tool for the regular evaluation of several million customer records in the mail
ordering sector and for non-profit organisations. An extension to
several 10 million data records can be realised without technical difficulties.
Those analysing areas currently covered by Dr. Imhoff Business Consulting are response optimisation, cross selling and
customer retention, in other words, all the most important areas of data base marketing. On suggestion of our
customers our universally applicable software can also be used for quite different types of analysis. To give
you an example, we are currently developing a method of prognosis for bonds' prices. more...
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