Score™ 4.0

It is possible to assess the exact success of your data mining efforts while still being in the phase of preparation and testing. As for example in the case of response optimisation: in order to determine the effectiveness of your scoring you may set up sample customer groups within each of the scoring groups and observe their behaviour in response to current advertising activities. Thus you can make quite exact statistical predictions for advertising efforts on the basis of the scorings you employed.

You can also determinedly assess your data mining prognoses in the area of customer retention by observing smaller customer groups, before launching marketing projects for the total number of customers. It is the same for the area of cross selling. With these two areas, however, a prognosis of your success is slightly more difficult, naturally, than in the field of response optimisation. There, the success of your activities can be determined at a very early stage.

We will be glad to advise you on possible methods of predicting and assessing the success of data mining activities. We will also carry out these prognoses and assessments if you wish to.

dr jorg imhoff neuroconsult neuroscore heidelberg datamining data mining analysen analyse analyses analysis customer relationship management analytical analytisches crm database direct direkt marketing direktmarketing big data analytics deep learning kundenbindung storno stornoreduktion stornoprophylaxe up cross selling response optimierung optimisation optimization bonität bonitätsprüfung bonitätsscoring credit rating scoring score betrug betrugserkennung fraud detection prognose prognosen forecast prediction prognosis customer segmentation profiles segmentierung kundensegmentierung kundenprofil kundenprofile etl extract transform load extracting transforming loading virtuelles virtual data warehouse dwh data mart virtuelle datenintegration virtual data integration eii enterprise information integration bi business intelligence eai enterprise application integration olap online analytical processing operative operatives reporting ad hoc analysen analyses versicherungen krankenkassen versandhandel health insurance mail order companies spenden spendenmarketing spendenorganisationen non-profit organisationen organisations organizations banken banks retail banking b2c b2b artificial neural networks ann künstliche neuronale netze knn testanalysen schnittstelle interface schnittstellenanpassung integration datenbank datenbankintegration sql xml server electronic publishing cd-rom cdrom katalog catalogue unicef misereor springer ssi schäfer shop lenscare atelier goldner schnitt ags ateliergs quelle spezialversender tristyle holding gwv fachverlage bertelsmann directgroup buchclub donauland österreich allianz cyberport dbu johanniter lands end misco post austria pro idee proidee sued süd west ubs ulla popken künstliche intelligenz artificial intelligence machine learning maschinelles lernen ai ki super resolution microscopy mikroskopie prof christoph cremer